--- title: Innovation Drift 2017 description: Our sales and marketing director Bart Van Tigchelt spoke about the underestimated impact of color at Innovation Drift in Vilnius. image: https://blog.colornavigator.net/hubfs/Color%20Navigator/Innovation%20Drift%202017_01.png --- [![Color Navigator logo](https://blog.colornavigator.net/hs-fs/hubfs/CN%20LOGO_wit+rood-03.png?width=200&height=57&name=CN%20LOGO_wit+rood-03.png "Color Navigator logo")](https://www.colornavigator.net/) [![Color Navigator logo](https://blog.colornavigator.net/hubfs/CN%20LOGO_wit+rood-03.png "Color Navigator logo")](https://www.colornavigator.net/) - Content - [Blog](https://blog.colornavigator.net) - Language 06-Dec-2018 09:54:38 # Innovation Drift 2017 Asking what [Innovation Drift](https://innovationdrift.com/2019/index.html) is about, is a lot like asking what the future is about: there is no singular answer, and there never should be! The international forum focuses on a wide variety of subjects, invites reputable speakers from the most diverse fields and attracts thousands of visitors interested in **shaping their own future. ** ### **COLOR NAVIGATOR AT INNOVATION DRIFT 2017** Our sales and marketing director [Bart Van Tigchelt](https://www.linkedin.com/in/bart-van-tigchelt-63b637b/) spoke about the underestimated [impact of color](https://blog.colornavigator.net/the-impact-of-color) at Innovation Drift in Vilnius: the biggest high-level meeting in the Baltics where entrepreneurs, business and public policy decision makers, scientists and researchers discussed the state of **innovation** in Europe and beyond.  ![Innovation Drift 2017](https://blog.colornavigator.net/hs-fs/hubfs/UQ/Color%20Navigator/Innovation%20Drift%202017_banner-1.png?width=1280&name=Innovation%20Drift%202017_banner-1.png) **Connecting minds** is not merely sharing different ideas and concepts, it’s creating a wide-spread web of people who develop alongside each other. Science, business and the private sector should be the three pillars that, through **continued dialogue**, shape what our world looks like. After all, we share a common goal of a brighter future – and nothing can bring us closer to it than finding the right people.  ### **THE UNDERESTIMATED IMPACT OF COLOR** Bart explained how color **continuously** **influences** our private and professional lives. If color is the most important element in more than **85%** of all the decisions we make, then why do we think color is just a matter of taste? The world-wide patented [Color Navigator System](https://www.colornavigator.net/about-color-navigator#color-navigator-system) makes it possible to define a **scientifically based color strategy** for products, brands or companies, increasing creativity, productivity and sustainability. ![Innovation Drift 2017](https://blog.colornavigator.net/hs-fs/hubfs/UQ/Color%20Navigator/Innovation%20drift.jpg?width=1000&name=Innovation%20drift.jpg) **Would you like to find out more about our keynote presentations? Feel free to contact us.** **[![Talk to an expert](https://no-cache.hubspot.com/cta/default/4035496/d9676113-c9be-474d-b45d-b2133d7d7c99.png)](https://cta-redirect.hubspot.com/cta/redirect/4035496/d9676113-c9be-474d-b45d-b2133d7d7c99)** All images © Justinas Pagirys - Vilnius Innovation Forum - Innovation Drift 2017.   [Previous article Color Navigator wins the Vlerick - EY Launchpad 2019](https://blog.colornavigator.net/color-navigator-wins-the-vlerick-ey-launchpad-meetup-2019) [All](https://blog.colornavigator.net) [Next article Color training at University of Antwerp](https://blog.colornavigator.net/color-training-at-university-of-antwerp) #### More blogs ##### [Color Navigator wins the Vlerick - EY Launchpad 2019](https://blog.colornavigator.net/color-navigator-wins-the-vlerick-ey-launchpad-meetup-2019) On October 17th, the final of the [Vlerick](https://www.vlerick.com/en?utm_source=google&utm_medium=cpc&utm_campaign=corporate-search&gclid=EAIaIQobChMIh-TuvKbE5QIV1OJ3Ch3VLQzCEAAYASAAEgIwg_D_BwE) [iGMO](https://www.vlerick.com/en/research-and-faculty/research-in-action/impulse-centre-growth-management-for-medium-sized-enterprises) - [EY](https://www.ey.com/en_be) **Launchpad 2019** took place. In this final round, the most promising **...** 31 October, 2019 ##### [Innovation Drift 2017](https://blog.colornavigator.net/innovation-drift-2017) Asking what [Innovation Drift](https://innovationdrift.com/2019/index.html) is about, is a lot like asking what the future is about: there is no singular answer, and... 6 December, 2018 ##### [Color training at University of Antwerp](https://blog.colornavigator.net/color-training-at-university-of-antwerp) The Product Development students at the [University of Antwerp](https://www.uantwerpen.be/en/) got an introduction to the [Color Navigator System](https://www.colornavigator.net/about-color-navigator#color-navigator-system) and its... 6 December, 2018 #### Get in touch! **Color Navigator Headquarters** Bouwensstraat 21 2140 Antwerp Belgium [info@colornavigator.net](mailto:info@colornavigator.net) [+ 32 3 432 00 02](tel:+%2032%203%20432%2000%2002) #### Shortcuts - [Our blogs](https://blog.colornavigator.net) - Our team - Our cases - Our prices Copyright © [Color Navigator](https://www.colornavigator.net) - - - - -