The impact of color on the future
Color Navigator at Innovation Drift 2017
Our sales and marketing director Bart Van Tigchelt spoke about the underestimated impact of color at Innovation Drift in Vilnius: the biggest high-level meeting in the Baltics where entrepreneurs, business and public policy decision makers, scientists and researchers discussed the state of innovation in Europe and beyond.
Asking what Innovation Drift is about, is a lot like asking what the future is about: there is no singular answer, and there never should be! The international forum focuses on a wide variety of subjects, invites reputable speakers from the most diverse fields and attracts thousands of visitors interested in shaping their own future.
Connecting minds is not merely sharing different ideas and concepts, it’s creating a wide-spread web of people who develop alongside each other. Science, business and the private sector should be the three pillars that, through continued dialogue, shape what our world looks like. After all, we share a common goal of a brighter future – and nothing can bring us closer to it than finding the right people.
The underestimated impact of color
Bart explained how color continuously influences our private and professional lives. If color is the most important element in more than 85% of all the decisions we make, then why do we think color is just a matter of taste?
The world-wide patented Color Navigator System makes it possible to define a scientifically based color strategy for products, brands or companies, increasing creativity, productivity and sustainability.
Would you like to find out more about our keynote presentations or color workshops? Feel free to contact us.